Baynote's retail and social networking search software can help Web sites keep their customers and subscribers satisfied with an Amazon like experience, CEO Jack Jai explains.
Measurement Lab is backed by Google, the New America Foundation's Open Technology Institute, the PlanetLab Consortium, and other academic researchers. It aims to provide Internet users with network-diagnostic information that can be used to identify network performance degradation. It also aspires to make such information easier to share.

"At Google, we care deeply about sustaining the Internet as an open platform for consumer choice and innovation," said Cerf and Google engineer Stephen Stuart in a co-authored blog post. "No matter your views on net neutrality and ISP network management practices, everyone can agree that Internet users deserve to be well-informed about what they're getting when they sign up for broadband, and good data is the bedrock of sound policy. Transparency has always been crucial to the success of the Internet, and, by advancing network research in this area, M-Lab aims to help sustain a healthy, innovative Internet."

Google's support for net neutrality is well known, and it's clear that by making network performance data more accessible, the company hopes to make it more difficult for telecommunications providers to degrade or block certain protocols or applications, such as BitTorrent or Skype, that undermine certain business models.